04 Aug, 2022
Are you trying to join the fast pace movement of TikTok but unsure how to be successful on the app? With TikTok rapidly growing in popularity, making it extremely important for a small business looking for creative ways to connect with customers. Preferred Success is here to help share 4 tips for developing a strategy for a small business on TikTok! The first step to success would be to create authentic, relevant, and informative videos. Users of TikTok are always interested in discovering new trends and creators. The "For You" page by an algorithm that factors in user information and video details like hashtags and captions. TikTok is a unique platform that brings lesser-known creators into its feed, so businesses just starting on TikTok have the ability to reach their target audience. Some small businesses have seen success with videos like behind-the-scenes footage or expert tips and tricks related to their industries. Whatever your approach is, the key to success on TikTok is authenticity. The second step would be sharing user-generated content. TikTok offers its users the ability to "stitch" and "duet" user videos, TikTok is designed for sharing personal content. It's beneficial to use TikTok's sharing abilities to make your audience part of your brand experience. The third step to success would be doing research and using the right hashtags. Not all popular hashtags relate to your business, and chasing the possibility of going viral isn't necessarily a viable social media strategy. Instead, a better idea would be to pay attention to the hashtags your target audience uses and engages with. TikTok will provide suggestions for keywords and phrases for your videos. The final tip would be to consider paid advertising. With TikTok being newer, it's a less competitive environment for paid advertising. When you feel comfortable enough to make your business stand out more, TopView ads - videos that play as soon as users open the app - are very effective at holding interest and creating conversions. TikTok also offers ads that encourage customer participation, branded hashtag challenges, and branded effects. This allows users to have fun on the app and create brand recognition. If you are interested in learning more about being successful on TikTok reach out to info@preferredsuccess.com today!
