Check out these 5 tips to give your business a boost online.

Are you trying to join the fast pace movement of TikTok but unsure how to be successful on the app? With TikTok rapidly growing in popularity, making it extremely important for a small business looking for creative ways to connect with customers. Preferred Success is here to help share 4 tips for developing a strategy for a small business on TikTok! The first step to success would be to create authentic, relevant, and informative videos. Users of TikTok are always interested in discovering new trends and creators. The "For You" page by an algorithm that factors in user information and video details like hashtags and captions. TikTok is a unique platform that brings lesser-known creators into its feed, so businesses just starting on TikTok have the ability to reach their target audience. Some small businesses have seen success with videos like behind-the-scenes footage or expert tips and tricks related to their industries. Whatever your approach is, the key to success on TikTok is authenticity. The second step would be sharing user-generated content. TikTok offers its users the ability to "stitch" and "duet" user videos, TikTok is designed for sharing personal content. It's beneficial to use TikTok's sharing abilities to make your audience part of your brand experience. The third step to success would be doing research and using the right hashtags. Not all popular hashtags relate to your business, and chasing the possibility of going viral isn't necessarily a viable social media strategy. Instead, a better idea would be to pay attention to the hashtags your target audience uses and engages with. TikTok will provide suggestions for keywords and phrases for your videos. The final tip would be to consider paid advertising. With TikTok being newer, it's a less competitive environment for paid advertising. When you feel comfortable enough to make your business stand out more, TopView ads - videos that play as soon as users open the app - are very effective at holding interest and creating conversions. TikTok also offers ads that encourage customer participation, branded hashtag challenges, and branded effects. This allows users to have fun on the app and create brand recognition. If you are interested in learning more about being successful on TikTok reach out to info@preferredsuccess.com today!

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Hi I’m Ashley Alloway! I was born in Rockford, IL but moved to Spring Green, Wisconsin at a young age. I still live in Spring Green right next to the Wisconsin River with my family and our three dogs. In my free time I love to be outdoors whether it’s walking my dog named Jake, taking the bikes out or going fishing up North. In the Winter, I love being able to go skiing so I’m very excited for that to be right around the corner. I’m also glad football season is back because my family and I do a giant fantasy football league, so it gets very competitive at family functions this time of year as you could imagine. I recently graduated from the University of Wisconsin–Whitewater (UW-W) this past May with a degree in marketing with an emphasis in experiential sports marketing. At Whitewater I was heavily involved with the American Marketing Association (AMA). Being a part of AMA was an amazing experience that I’ll never forget. I was able to work with and make an impact for real life clients. I was also able to compete in individual and team collegiate competitions. UW-W's AMA chapter has been incredibly successful over the years and won Chapter of the Year 10 years in a row. But now as I just closed one chapter of my life, I’m ready to open this next chapter and continue my success with all of you here at Preferred Success! #preferredsuccesssociety #socialmediamarketing #whatsyourbrandstory

The Internet is definitely changing how homes are sold (and marketed) By Tonya Nye RE/MAX Preferred Monona

On any given social media day, you see all kinds of content. But you only click what you find interesting. This standard pattern of digital behavior ties directly to marketing metrics, two of which are impressions and reach. So when you create, say, a Facebook or Google Ad, you target based on demographic, geographic, and psychographic (lifestyles and predictive behaviors) in order to reach your intended audience. Impressions are like exposure—measuring the number of times your ad was displayed to your target audience. Reach is synonymous with engagement—measuring the number of users who were exposed to your content because they chose to click or complete the desired call-to-action. In simplest terms, reach is the number of times a user has seen your ad or content. For example, if your ad was displayed 400 times and 150 people clicked on it: Impressions are 400 Reach is 150 We often ask: What's your brand story? But it's also important to understand what are your brand metrics. For more information, contact Marc at strategy@preferredsuccess.com #marketing #metrics #reach #impression #mediaanalytics #preferredsuccess #whatsyourbrandstory