Guys, we spend eight hours a day doing digital activities. That’s more than half the day. More than most of us sleep. And we have different identities online—we’re hobbyists (gaming), alter egos (Reddit), social butterflies (Facebook), professionals (LinkedIn), and consumers (what we’re focusing on in this post). So whether you’re a service-based, brick-and-mortar, or online business, a strong online presence is everything today.

1. Modernize your website
Consumers have high expectations these days—to the point where if you don’t have a good website, you’re almost better off not having one at all. In fact, 75% of consumers have admitted to judging a company’s credibility based on their website design. And truth be told, We would highly suggest hiring an expert to set up your website. DIY builders are awesome in theory, people end up spending hours on them and experiencing endless glitches—oftentimes to the point of eventually spending more to hire someone. Having a lead-generating website that looks and functions exactly the way you want it to without losing hours of your time or hairs on your head is, to us, worth every penny.


2. Limit the number of platforms to only what you can
Online presence is about quality, not quantity. Choose the platforms that your audience is using, and limit the number you choose based on your bandwidth. Having just one or two accounts with solid engagement is better than having several accounts with weak activity.

• Facebook
• Instagram
• LinkedIn
• Twitter
• YouTube
• Pinterest
• Snapchat
• TikTok

3. Think audience, not followers
Your online presence doesn’t improve with more followers. Rather, your following improves with a stronger presence. So work on cultivating a quality, niche audience of individuals who are interested in and can benefit from what you have to offer. This will translate into more likes and comments with your posts and more user-generated content. And if you didn’t already know, marketing campaigns with user-generated content result in 29% higher conversations than campaigns or without it.

It’s better to have fewer followers with a vibrant page than to have lots of followers and not much value to offer.

4. Have a proactive review strategy
Reviews have perhaps the most powerful influence over how high you show up in directory results. Not to mention the fact that they are one of the top ranking factors for Google local search. Simply providing review-worthy service will not do it. You need to have a proactive strategy in place to keep a steady stream of reviews coming in.

5.Use Guest posting to reach more potential customers

Do you know of any complementary businesses or local media outlets that have a strong online presence? See if they’ll accept a guest post from you. Not only can you get your business in front of their audience, but a link to your site from theirs can help to improve your SEO.

You can also accept guest posts on your own blog. Writers are always eager to share their publications with their audiences.